Marketing and PR

See how we amplify the voice of Brnoregion Microscopy, building its global visibility and inspiring collaboration across the international microscopy community.

Next meetup: 28. 5. 2026

We aim to build a strong and recognizable brand of Brno microscopy—one that attracts top talents, strengthens community pride, and positions the region as a world-class center of the field. Our group connects key stakeholders, unifies communication efforts, and develops marketing activities that foster growth, collaboration, and the international prestige of the Brnoregion Microscopy ecosystem.

Chair and members

The Marketing and PR action group meets every two months to define projects and tasks, assign clear responsibilities, and report on progress in four key areas:

  • Talent attraction 
  • Raising awareness of microscopy in Brno and beyond
  • Communication within the community
  • External communication, processes, and tools
Radka Martínková

Radka Martínková

Delong
Radka Novák

Radka Novák

JIC
Petra Králová

Petra Králová

CEITEC BUT
Pavla Schieblová

Pavla Schieblová

Lucie Mezníková

Lucie Mezníková

The City of Brno
Lucie Brnková

Lucie Brnková

TESCAN GROUP
Halina Jílková

Halina Jílková

CEITEC MUNI

How does an Action Group work?

An action group typically consists of several members from the community. Not every BM member has their representatives in every group; usually, it is institutions and individuals interested in the specific area who join the group and work within it.

The action groups meet every two months to define projects and tasks, assign responsibilities for each, report on their progress, and discuss new opportunities. Between meetings, group members work on the tasks they have taken responsibility for.

What is the Action Plan?

In a two-year interval, the stakeholders decide on the key areas of Brno region Microscopy for the next period. Subsequently, active members will develop these areas into individual milestones, which the platform will aim to achieve over the next two years.

As soon as the stakeholder meeting approves the plan, the action groups are set up or the existing ones take over and start working on the plan execution.

Our Mission

Whenever anyone worldwide talks about (electron) microscopy, the first association will be #brnoregion.